Vintage 1960s Super Rare Playmate Beer Can Sunshine Brewery Reading PA
Vintage 1960s Super Rare Playmate Beer Can Sunshine Brewery Reading PA
SOLD $450.00 Sold: May 2, 2025 on eBayOriginal Listing Description
Here is a Playmate Premium Beer Can from the Sunshine Brewing Company located in Reading, PA. The Beer Can is in good shape and as you see it in the pictures. Please view the pictures closely. This is an original vintage Playmate Beer Can. Other interesting facts; The Sunshine Brewing Company created Playmate Beer and Malt Liquor from 1967 to 1968 to keep up with demand and compete with other local malt liquor breweries. They used the name Playmate and a graphic of a sexy girls illustrated face on beer cans, labels and beer signs.Unfortunately when Sunshine advertised their new beer as Playmate they didn't realized or didn't care that they were violating a trademarked name owned by Playboy Enterprises (owners of Playboy Magazine). Later that year Playboy filed a suit of copywriter infringement and sued the Sunshine Brewing Company. Playboy then went on to win the suit. Playmate Beer never made it to the shelves and was never really advertised to the public. Sunshine was issues a cease and desist order and were ordered to destroy anything and everything associated with the Playmate Beer name. (Condition: Pre-Owned)
Note: This item has been sold and is no longer available. This page serves as a historical price reference for Collectible Beer Cans collectors and appraisers.
Original Listing Description
Here is a Playmate Premium Beer Can from the Sunshine Brewing Company located in Reading, PA. The Beer Can is in good shape and as you see it in the pictures. Please view the pictures closely. This is an original vintage Playmate Beer Can. Other interesting facts; The Sunshine Brewing Company created Playmate Beer and Malt Liquor from 1967 to 1968 to keep up with demand and compete with other local malt liquor breweries. They used the name Playmate and a graphic of a sexy girls illustrated face on beer cans, labels and beer signs.Unfortunately when Sunshine advertised their new beer as Playmate they didn't realized or didn't care that they were violating a trademarked name owned by Playboy Enterprises (owners of Playboy Magazine). Later that year Playboy filed a suit of copywriter infringement and sued the Sunshine Brewing Company. Playboy then went on to win the suit. Playmate Beer never made it to the shelves and was never really advertised to the public. Sunshine was issues a cease and desist order and were ordered to destroy anything and everything associated with the Playmate Beer name. (Condition: Pre-Owned)
Note: This item has been sold and is no longer available. This page serves as a historical price reference for Collectible Beer Cans collectors and appraisers.